Website design and development case study
Webdivs designed and developed a clear digital sales platform for Green Hand Egypt. It brings the full agricultural export range into one structured catalogue, explains export specifications and packing options, presents the company’s farm-to-shipment process, and guides buyers from product discovery to a detailed quote request in English or Arabic.
Explore the project
Project at a glance
- Project type
- Agricultural export website
- Primary audience
- Importers, distributors and retail buyers
- Languages
- English and Arabic with RTL
- Core journey
- Catalogue, product specifications and quote request
01
The Challenge
Green Hand needed one digital platform that could explain a complex, multi-category agricultural export operation to international buyers without overwhelming them. Buyers needed to compare categories, understand specifications and seasons, review packing and documentation, then move quickly into an export enquiry in English or Arabic.
02
Our Solution
Webdivs designed and developed a bilingual B2B website that turns the farm-to-shipment operation into a clear buyer journey. We structured the catalogue and product pages, created product-specific visuals for fresh and frozen ranges, presented seasonal availability and packing options, organized farms and client-supplied certificates, and built direct contact and multi-step quote paths with full Arabic RTL support.
01 · Product discovery
What did Webdivs build for Green Hand Egypt?
We turned a large export range into a buyer-friendly catalogue. Visitors can move between fresh vegetables, citrus, fruit, frozen produce and dry products, then open a detailed page to understand the exact item before contacting the sales team.
Structured product catalogue
Clear categories reduce the time needed to find the right product family.
Specification-led product pages
Each detailed page can present varieties, origin, shelf life, size, packing and minimum-order information.
Seasonal availability
A month-by-month season view helps export buyers plan enquiries around availability.
Product-specific imagery
High-quality visual assets distinguish fresh and IQF frozen ranges without making the catalogue harder to scan.
02 · Export buyer journey
How does the website help buyers evaluate an export order?
The site answers the practical questions that come after choosing a product. It explains packing formats, grading and cold-chain handling, provides an organized area for client-supplied certificates and documents, and collects shipment requirements through a guided quote form.
Packing and private-label options
Buyers can review carton, plastic and branding options before starting an enquiry.
Farm-to-shipment story
The content explains sourcing, grading, packing, cold-chain handling and shipment as one connected process.
Export documents and certificates
Client-provided certificates and document previews are organized for quick review and download.
Structured quote request
A multi-step form captures product, quantity, packing, destination and contact details in a useful sales brief.
03 · Bilingual experience
One complete experience in English and Arabic
The Arabic experience is not a translated afterthought. Navigation, product content, forms and calls to action adapt to right-to-left reading, while both languages keep the same route from product discovery to direct contact.
Full RTL interface
Arabic pages reverse layout direction while keeping hierarchy and controls easy to follow.
Content parity
Key product, packing and enquiry information is available in both languages.
Direct contact paths
Phone, email, WhatsApp and the main contact form give buyers practical ways to continue.
04 · Visual direction
A product-led visual system for fresh and frozen ranges
We used large product photography, focused page compositions and agriculture-led colors to make a broad catalogue feel consistent. The same system scales from the home page and farm story to individual product specifications on desktop and mobile.
High-quality product assets
Fresh and frozen product visuals support recognition and give each range a clear identity.
Consistent agricultural palette
Color, spacing and typography connect commercial information with the farm story.
Responsive page layouts
Catalogue cards, specifications and forms remain readable across large and small screens.
What the project delivered
A bilingual digital sales platform built around real export-buying questions
- The full agricultural export range organized into a clear product catalogue
- Detailed product pages combine specifications, packing and seasonal availability
- Packing, farm process and client-supplied documents support buyer evaluation
- Direct contact and a structured quote form turn interest into a useful sales enquiry
- English and Arabic RTL experiences keep the same complete commercial journey
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