Electronics Store Rebuild: UX That Converts

Client: Leading Electronics Retailer

Electronics Store Rebuild: UX That Converts

The Challenge

The old platform was bleeding revenue quietly every day. Poor mobile experience, an interface that fought Arabic users instead of helping them, and checkout completion rates that were frankly alarming. Competitors were moving fast, and the business was losing customers it thought were loyal.

Our Solution

We chose to rebuild from scratch rather than patch over the cracks. An RTL-first architecture meant Arabic text, buttons, and layouts felt completely natural. We slashed the checkout funnel from 6 steps down to 2. Local payment gateways (Fawry, Paymob) were wired in natively, and real-time inventory sync with warehouses kept product data accurate.

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