Regional Electronics E-Commerce Platform
Client: Leading Electronics Retailer
The Challenge
The client was juggling multi-market sales without a unified system holding it together. Their old platform would buckle under holiday traffic, offered no real RTL support for Arabic users, and pushed customers through a checkout process so complex it was actively costing them sales.
Our Solution
We rebuilt the platform on Next.js with Sanity CMS powering flexible product management. Fawry and Paymob integrations handled regional payments natively. An advanced faceted search engine with real-time inventory sync gave shoppers the control they expected. And the RTL Arabic layout was not an afterthought — it was built first, so Arabic users get an experience that feels completely at home.
Project Screenshots
Project Overview
Client
Leading Electronics Retailer
Services
Tech Stack
Key Results
- Streamlined checkout and mobile optimization cut cart abandonment by 35%, translating directly to thousands of recoverable sales.
- Native RTL support eliminated every layout glitch and gave Arabic-speaking users a browsing experience that actually felt right.
- Activating Fawry and Paymob removed payment barriers for regional shoppers and unlocked buyer segments that were previously unreachable.
- Advanced faceted search with real-time inventory updates gave shoppers full confidence that what they see is actually in stock.
- The modernized architecture scales to handle 5x peak traffic during sale seasons without any performance degradation.
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