Electronics Store Rebuild: UX That Converts
Client: Leading Electronics Retailer
The Challenge
The old platform was bleeding revenue quietly every day. Poor mobile experience, an interface that fought Arabic users instead of helping them, and checkout completion rates that were frankly alarming. Competitors were moving fast, and the business was losing customers it thought were loyal.
Our Solution
We chose to rebuild from scratch rather than patch over the cracks. An RTL-first architecture meant Arabic text, buttons, and layouts felt completely natural. We slashed the checkout funnel from 6 steps down to 2. Local payment gateways (Fawry, Paymob) were wired in natively, and real-time inventory sync with warehouses kept product data accurate.
Project Overview
Client
Leading Electronics Retailer
Services
Tech Stack
Key Results
- Mobile conversion rate jumped from 2.1% to 2.9%, a 40% relative improvement that is significant in e-commerce terms.
- Smart product recommendations and improved discovery raised the average order value by 18%.
- Page load time dropped from 3.2s to 1.6s, cut in half, reducing bounce rate by 22%.
- Customer support tickets related to checkout and payment issues dropped 65% after launch.
- The entire platform launched in 6 weeks with zero downtime, a completely smooth migration from the legacy system.
"Webdivs understood our market from day one. What they built was not a generic store — it was a solution built specifically for Egypt and the Egyptian buyer. The Arabic implementation is flawless, checkout is fast and simple, and our customers stopped complaining. The best digital investment we have made."
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